WELCOME TO THE Waters Productions MANUAL OF CORPORATE IDENTITY AND VISUAL STYLE.

Introduction

Our identity is a unique design system composed of various components that together create our distinctive visual style. It is essential to follow the guidelines in order to achieve consistency in the application of our identity and build strong awareness and recognition for our brand. You can download Waters Production Full, 'ANUAL OF CORPORATE IDENTITY AND VISUAL STYLE' pdf and Logo version in four-color process for printing CYMK and for online or RGB usages by clicking the download source files tab top left.

Contents ( please use navigation to the left )

1. Introduction. 2. Logotypes. 3, Guidlines. 4. Colour. 5. Fonts. 6 Stationery. 7. Wave.

2. Logotypes

Full colour logo is the preferred version on all materials. The logo must be used as provided and can not be altered in any way. Please visit 3. Guidelines section to review correct and incorrect usage of the Waters Productions logo. You can download Waters Production Logo version in four-color process for printing CYMK and for online or RGB usages by clicking the download source files tab top left.

3. Guidlines

To maintain consistency in the application, the logo must be used as provided in resource files. It is strictly forbidden to redraw the logo or alter the logo appearance, components, colors, proportions, or any other property.

4. Colours

Our company colours are taken from the colour spectrum in the wave. They make our brand instantly recognisable. When applied consistently, our Company colours also provide a strong visual link to various materials and communications and set our company apart from our competitors. The use of other colours is allowed but all applications must be approved by Waters Productions.

5. Fonts

Our Primary font is the Lato family. The font is available in a wide range of weights and styles. The Lato family font can be downloaded for free at http://www.latofonts.com

6. STATIONERY & EMAIL SIGNATURE

Letterhead, Business cards, Compliment Slips and Email often serve as the first representation of the Waters Productions Brand to a variety of audiences. Adhering to the stationery system is important to presenting our brand identity clearly and consistently. The stationary templates must be used as provided, there are no exceptions to this policy.

7. GRAPHIC ELEMENT - WAVE

Waters Productions wave is the key graphic visual. As such, it is one of the strongest identifiers of our identity. There are no set-in-stone rules for using the wave, but all applications must be approved by Waters Productions. See below for examples of wave.