Waters Productions provide an AV Solution for Ride London

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Craig Steel - November 17, 2017

Ride London is an annual cycling festival that takes place across central London.  The Major of London developed the festival the LSPC (London & Surrey Cycling Partnership) manage it. The event features a marathon style race which is broadcast internationally to an audience in the millions.

For the 2017 edition of Ride London, Prudential had Audio Visual requirements that spanned a large-scale rig at the Lee Valley VeloPark, a slightly smaller setup and DJ equipment in County Hall, various PA packages within the Institute of Directors and plasma screens and mood lighting at the Avenue Bar restaurant in St. James.

Prudential contacted Waters Productions

Having provided Audio Visual equipment and support for the Ride London event in the past and being the most centrally based Audio Visual Company in London, Prudential contacted Waters Productions to plan and execute the huge operation required to make sure the event was a success.

After multiple site visits and working closely with the Ride London team to fully understand their requirements and tailor a solution that was within their budget, Waters Productions designed an excellent system for all four venues and got to work with planning logistics and other important factors.

The largest of the four Audio Visual set ups was at a conference in the Velodrome which has a total capacity of 6,750. Being a large venue, Waters Productions needed to provide a system that would cover a large seated audience within the main arena ensuring everyone would be able to hear and see the speakers clearly.

Waters Productions designed an excellent system

This included large and powerful speakers around the perimeter of the room, wireless microphones, a digital mixing console and large plasma screens. A full rigging team helped to ensure the setup was quick and efficient and a technician was present throughout the event to control the microphones and help everything run smoothly.

The Waters Productions team also installed  a smaller PA system with wireless microphones at County Hall, uplighters set to red to match the company branding, state of the art DJ equipment for the after party and the relevant sound reinforcement to ensure it would a night to remember.

All four events ran flawlessly

All four events ran flawlessly and the organisers of Ride London were once again pleased with the high quality of service provided from the event coordinators, the technicians and everyone else in the Waters Productions team who turned their vision in to a reality.

“Thank you for all of your help once again over the PRL weekend. Big thank you to Ben for all of his help at the Thank You and Wrap Party – no request is ever too much and to Alex for his help on Sunday evening”

No matter how large or small your event is Waters Productions can tailor a solution to suit your needs and budget. Contact us at events@watersproductions.co.uk to discuss your requirements so that we can offer you the best Audio Visual solutions.

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